Tag: TPB

TPB

Theory of Planned Behavior and Its 3 Important Components

Posted onAuthorDr. Balaji NiwlikarLeave a comment

Introduction The Theory of Planned Behavior (TPB) was developed by Icek Ajzen in 1985 as an extension of the Theory of Reasoned Action (TRA) (Ajzen, 1985, 1988). TPB provides a Read More …