Theory of Planned Behavior and Its 3 Important Components
Introduction The Theory of Planned Behavior (TPB) was developed by Icek Ajzen in 1985 as an extension of the Theory of Reasoned Action (TRA) (Ajzen, 1985, 1988). TPB provides a
Tag: social influence
Motivating Green Behaviour Through 3 Important Techniques
Motivating Green Behavior The global challenges of climate change, biodiversity loss, and resource depletion have put the sustainability of our planet at risk. As a result, it is crucial to
Habits and 4 Important Mediations of Social Influence on Pro-Environmental Behaviour
Introduction Environmental behavior, encompassing actions that contribute to ecological preservation, is shaped by an intricate blend of individual habits, social influences, and situational factors. These behaviors are critical in addressing