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Introduction Motivation plays a crucial role in driving human behavior, influencing productivity, engagement, and overall well-being in both industrial and clinical settings. By applying established motivation theories, organizations and healthcare
Introduction Motivation plays a crucial role in shaping human behavior, especially in workplaces, education, and daily life. One of the most influential theories in behavioral psychology is Skinner’s Reinforcement Theory.
Vroom’s Expectancy (VIE) Theory of Motivation, was proposed by Victor Vroom, a professor at Yale University of Management in his book “Work and Motivation” in 1964. Also known as valence-instrumentality-expectancy
ORGANIZATIONAL BEHAVIOR (OB) “Organisational behaviour (OB) is the study of human behavior in organizational settings, the interface between human behavior and the organization, and the organization itself”.- Moorhead & Griffin (1995)