Theory of Planned Behavior and Its 3 Important Components

Introduction The Theory of Planned Behavior (TPB) was developed by Icek Ajzen in 1985 as an extension of the Theory of Reasoned Action (TRA) (Ajzen, 1985, 1988). TPB provides a Read More …

Allport’s Theory of Personality- Discover the 3 Insightful Catagories of Personality

Introduction Allport’s theory of personality is one of the formost theories that explain personality through traits. Personality according to Allport consists of traits that make up the behaviour of the Read More …