Maslow’s 5 Need Hierarchy Theory of Motivation- Most Popular Theory of Motivation

Abraham Maslow is well known for Maslow’s Need Hierarchy Theory of Motivation. The theory includes basic 5 levels of needs. Non-fulfillment of these needs motivates a being to take action Read More …

Gardner’s Theory of Multiple Intelligence

What is Intelligence? The word intelligence derives from the Latin word intelligere which means to comprehend or to perceive. It is the most basic meaning. In this article we will particularly focus on Gardner’s Theory Read More …

Transactional Analysis – Meaning, Ego states, Functions

Introduction to Transactional Analysis Transactional Analysis, TA given by Eric Berne, is a psychological tool. It enables us to understand the structure or the elements that constitute our personality. The Read More …

Cattell’s 16 Personality Factor Theory

Raymond Cattell was a British-American psychologist, known for his psychometric research. It was based on intrapersonal psychological structure. Consequently he put forth ‘Cattell’s 16 Personality Factor Theory’. In addition, his Read More …

Freud’s Psychoanalytical Theory of Personality

Sigmund Freud a Physician by profession, Freud was the major contributor of psychoanalytic theory of personality. He developed his theory while doing clinical practice with patients. “Unconscious mental processes” is Read More …

Allport’s Theory of Personality- Discover the 3 Insightful Catagories of Personality

Introduction Allport’s theory of personality is one of the formost theories that explain personality through traits. Personality according to Allport consists of traits that make up the behaviour of the Read More …

Big 5 Theory of Personality

Big 5 theory of personality is one of the widely popular personality theories. It serves as an integrated system and represents personality description. Moreover, doing so in a common framework instead Read More …

What is Stroop Effect Experiment ?

Introduction Of Stroop Effect Experiment  The ‘Stroop Effect’ was named after John Ridley Stroop who discovered this occurrence in the 1930s.  Stroop created three classic experimental research theories, while conducting Read More …

What is Attention? It’s Definitions, History, Process, Types, etc

May I have your Attention please!!! A large number of stimuli hit upon our sense organs simultaneously, but we do not notice all of them at the same time. Only Read More …

Fiedler’s Contingency Leadership Theory

Contingency/ Situational Theories- Sometimes the success of a leader does not depend upon the qualities, traits and behaviour of a leader alone. The context in which a leader exhibits her/his Read More …

History of leadership

A. The Iowa Leadership Studies by Kurt Lewin (University of Iowa,1930) A series of pioneering leadership studies by Ronald Lippitt and Ralph K. White under Lewin Kurt Lewin is recognized Read More …