Introduction to Determinants of Memory
Memory is a cornerstone of human cognition, enabling individuals to retain and retrieve information, navigate experiences, and learn from past events. However, memory is not a flawless process; it is influenced by various determinants, including attentional focus, emotional states, neurological mechanisms, and environmental contexts. Furthermore, memory is prone to systematic errors and distortions, often referred to as the “Sins of Memory.”
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1. Attention and Encoding
Attention serves as a gateway to memory. Effective encoding of information into memory is contingent upon attentional focus.
- Sternberg and Sternberg (2017) note that divided attention during encoding impairs memory performance, as cognitive resources are finite. For instance, attempting to multitask while studying results in shallow processing, which diminishes recall accuracy.
- Matlin and Farmer (2016) underscore the importance of encoding strategies in memory retention. Deep encoding processes, such as elaborative rehearsal, create richer memory traces compared to surface-level processing.For example, associating new information with existing knowledge enhances retention.
- Encoding deficits, however, can result in memory failures, such as absent-mindedness, a sin of memory identified by Schacter (2001), which arises when attention is insufficient during the encoding phase.
2. Emotional Influences on Memory
Emotional states significantly influence memory. Positive and negative emotions can enhance or impair memory depending on the intensity and context of the experience.
- Matlin and Farmer (2016) highlight the flashbulb memory effect, where emotionally intense events are vividly remembered, often with heightened detail.
- However, while emotionally charged memories are often vivid, they are not immune to distortion.
- Sternberg and Sternberg (2017) discuss the role of the amygdala in emotional memory, noting that it amplifies the consolidation of emotionally salient experiences.
- However, intense stress or trauma can lead to memory suppression or intrusive memories, linked to persistence, another sin of memory.
- Persistence involves the unwanted recall of distressing memories, which can be debilitating in conditions such as post-traumatic stress disorder (PTSD).
3. Neurological and Biological Determinants
The biological underpinnings of memory are crucial to understanding its determinants.
- Sternberg and Sternberg (2017) emphasize the role of the hippocampus in memory formation and consolidation. Damage to this region can result in anterograde amnesia, exemplified by the well-documented case of H.M.

HM’s Brain
- Neurochemical processes also play a significant role. Matlin and Farmer (2016) discuss the role of neurotransmitters such as acetylcholine, which is critical for memory function.
- A reduction in acetylcholine levels, as seen in Alzheimer’s disease, leads to significant memory impairments.

Progression of Alzheimer’s Disease
These deficits often manifest as the sin of transience, where memories degrade over time due to weak or decayed neural connections.
4. Environmental and Contextual Influences
Memory retrieval is influenced by environmental and contextual factors.
- Sternberg and Sternberg (2017) explore context-dependent memory, where recall is improved when the retrieval environment resembles the encoding environment. For example, students who study in a classroom often perform better when tested in the same setting.
- Matlin and Farmer (2016) also discuss state-dependent memory, where recall aligns with internal physiological or emotional states. This phenomenon is particularly relevant for understanding how mood-congruent memories resurface in depressive states.
The sin of misattribution, as identified by Schacter (2001), arises in these contexts when individuals mistakenly attribute a memory to the wrong source or setting. Misattribution highlights how environmental cues can sometimes mislead memory retrieval.
Read More- Sins of Memory
The Seven Sins of Memory
Daniel Schacter’s (2001) “Seven Sins of Memory” outline the ways memory can fail-

Seven Sins of Memory (2003)
- Transience- Memories weaken over time, particularly when they are not regularly rehearsed. This is often due to the natural decay of neural connections or the interference of new information.
- Absent-Mindedness- Forgetting due to lapses in attention, such as forgetting why you entered a room. This often occurs during encoding or retrieval.
- Blocking- The temporary inability to retrieve information, even when it feels “on the tip of your tongue.” This is often due to interference from competing memories.
- Misattribution- Correctly recalling information but associating it with the wrong source, such as remembering a conversation but misremembering who said it.
- Suggestibility- Memory’s susceptibility to external influences, such as incorporating misleading information from leading questions or false details.
- Bias- Memories are reconstructed in a way that aligns with current beliefs, knowledge, or emotional states, distorting the original event.
- Persistence- The inability to forget intrusive memories, particularly those with strong emotional significance, such as traumatic events.
These sins illustrate memory’s dual nature as both a powerful tool and a fallible system prone to errors.
Conclusion
Memory is shaped by a dynamic interplay of attentional, emotional, biological, and contextual factors. Insights from Matlin and Farmer (2016) and Sternberg and Sternberg (2017) provide a framework for understanding how these determinants work together to enable memory processes. However, as Schacter (2001) illustrates, memory is also prone to systematic errors, reflected in the “Seven Sins of Memory.” Recognizing these strengths and vulnerabilities offers valuable insights for improving memory performance and mitigating its fallibilities, with applications in education, therapy, and beyond.
References
Matlin, M. W., & Farmer, T. A. (2016). Cognition. Wiley.
Schacter, D. L. (2001). The Seven Sins of Memory: How the Mind Forgets and Remembers. Houghton Mifflin Harcourt.
Sternberg, R. J., & Sternberg, K. (2017). Cognitive Psychology. Cengage Learning.
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Niwlikar, B. A. (2025, January 25). 4 Important Determinants of Memory and 7 Sins of Memory. Careershodh. https://www.careershodh.com/determinants-of-memory/